Why Change Management Fails
Many organizations treat change management as communication, training, and stakeholder updates. These activities are important, but they do not create change. Change only occurs when individuals adopt new behaviors.
The real challenge is adoption. People adopt change at different speeds, and successful organizations manage change by understanding adoption, not by sending more emails or creating more presentations.
Adoption
Change succeeds when people adopt new behaviors, not when they attend training.
Managers
Managers are responsible for change because they are the biggest influence on employees daily behavior.
Measurement
Change must be measured through behavior and adoption, not communication activity.
A Better Approach
Our approach to organizational change management is based on behavioral science, adoption theory, and execution measurement. We focus on what people do, not what people say.
Behavior
Define the behaviors that must change.
Adoption
Track who has adopted the change.
Execution
Measure execution and results.