What PMI Digital does
The question is simple: did behavior change?
Managers
Managers drive change because they control daily work, direction, and correction. Without manager action, change does not happen.
Adoption
Change spreads unevenly. Some adopt early, some resist, some never change. Execution must reflect that reality.
Execution
A system installed is not change. Change is when behavior becomes normal without enforcement.
Why change fails
Most failures come from weak follow-through, unclear ownership, and the assumption that communication equals execution.